Colbie Caillat’s Makeup-Free Video Dominates Social Media

On July 9th, pop singer and Emmy-winner Colbie Caillat released a new music video for her song, “Try.” Within days of being released, social media exploded over the positive message and thought provoking video. The makeup-free and anti-photoshop messages sparked conversation amongst women about what is beautiful, especially when it comes to celebrities in the limelight.

The song, released as part of her EP “Gypsy Heart (Side A),” features a chorus with the lyrics: “You don’t have to try so hard/ You don’t have to, give it all away/ You just have to get up, get up, get up, get up/ You don’t have to change a single thing.” The lyrics convey a message of hope for women frustrated over the difficult routine of using expensive makeup or clothing to trying to look and feel beautiful.

The video begins with Colbie Caillat and other women of all shapes and sizes in heavy and glamorous makeup and highly stylized hairdos. A woman tears up as the lyrics build. As the chorus starts, the women begin removing their makeup themselves while removing wigs, hairpieces, and eyelash extensions. The women practically glow compared to their former, glamorous looks.

Caillat’s image is the most powerful of them all. As she strips her look down, viewers also get a glimpse of how photoshop has altered her image by softening her features, hiding her freckles, and contouring her brows. She ends the video without any makeup or computer assistance as she tells her listeners, “I like you.”

Shortly after being released, Caillat’s team produced an official lyric video to accompany the now viral version. The lyric video features fan submitted images women (and some men) in little to no makeup. Celebrities, like the anchor team over at the Today Show, join in with snapshots of them in curlers and robes. The video even begins with the message, “We are not alone in our insecurities.”

After the video had made its rounds on social media pages, Caillat spoke about the experience writing the song and producing the video. She has said that she wrote the song after she expressed frustration at being pressured to look a certain way or to appease people in Hollywood who had an unrealistic standard of beauty. She later tweeted that the music video for Try was the first time she didn’t put effort into keeping up appearances for the shoot. She did not lose weight or change her diet to meet expectations.

The video and song were not without debate as some female commenters noted that asking women to put away makeup was hypocritical if that woman enjoys wearing makeup. Others noted that women should work hard to give the best outwardly appearance possible in the workplace or when going out. Caillat countered by saying that she too enjoyed getting dressed up, but that it was unfair that women were expected to be the ones to change their entire natural look or style to fit in.

Caillat’s video and message is not unusual as many female stars are beginning to champion a makeup-free or photoshop-free look. Several major magazines have featured celebrities going all natural and others have spoken out against extreme photoshopping techniques. All point to a culture of unnatural makeup and unrealistic photoshop use for ruining the self esteem of young girls and boys. Caillat’s hopefully and thoughtful song sheds a light on what our culture views as beautiful.

Published by in Beauty

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